.YOU MAY certainly not realise it, however different typefaces bring about different feelings. Serif font styles, along with small strokes at the ends of characters, are frequently found in publications and papers. They seem to be trusted and also reliable. Sans serif font styles, which are plain, may appear modern and also laid-back. Aesthetic congruity gives audiences a feeling that they recognize where they stand it helps to construct leave. When it comes to The Financial expert, it specifies the shade for our journalism.